In the fast-paced world of Formula 1, where milliseconds can make a world of difference, the announcement of a multi-year partnership between Globant and Formula 1 on May 2, 2024, promises to bring a new level of technological innovation and digital transformation to the sport. As the world’s most technologically advanced sport, Formula 1 has chosen Globant, a leading digital services provider, to enhance the at-event digital experiences for teams, race officials, and fans alike.
This partnership marks the beginning of a new era for Formula 1, as Globant’s expertise in digital innovation is set to improve the sport’s IT systems and products. The first two projects of this collaboration will focus on the pit wall system, a crucial source of information for racing teams, and on enriching the fan experience through the use of a real-time streaming solution. By leveraging Globant’s cutting-edge technology, Formula 1 aims to provide fans with unique multi-channel media and create once-in-a-lifetime moments both on and off the track.
Globant CEO Excited About the Partnership With Formula 1
Martin Migoya, Co-Founder and CEO of Globant, expressed his excitement about the partnership, stating, “We are proud to start working with Formula 1, the world’s most technologically advanced sport, by accompanying them in their digital transformation process and fan experience offering.” This sentiment is echoed by Pete Samara, Director of Strategic Technical Ventures at Formula 1, who noted, “In a sport with innovation at its heart, this new partnership will support F1 in its drive to transform key IT systems to service our passionate fanbase and dedicated stakeholders better.”
However, Globant, with its presence in 33 countries and a team of 29,000+ professionals, is well-equipped to help Formula 1 navigate the digital landscape and create unforgettable experiences for fans. Moreover, as an Official Partner of Formula 1, Globant is set to play a crucial role in the sport’s digital transformation, ensuring that the world’s fastest sport remains at the forefront of technological innovation.
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As the partnership unfolds, fans and stakeholders can look forward to enhanced digital experiences that will elevate the sport and set a new standard for fan engagement and digital experiences in the sports industry. However, with the combined expertise of Formula 1 and Globant, the future of motorsport looks faster, more engaging, and more technologically advanced than ever before.
