Recently, there have been numerous deep fakes, and celebrities are at the forefront. From Rashmika Mandhana to Sachin Tendulkar, many have been victims of the new AI-driven world. Sachin Tendulkar, also known as Master Blaster, is a household name in India. Tendulkar, sharing through his X account (formerly known as Twitter), tells people about a deep fake video in circulation online. The person in the video is a fake version of Sachin Tendulkar endorsing a product.
Sachin Tendulkar asks fans and people to report the video.
Addressed as the God of Cricket, Sachin Tendulkar has asked his fans and people of the country to report the video and any other such materials in large numbers. Through his Twitter handle and sharing the deep fake video, Sachin wrote, “These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.”
These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.
Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM
— Sachin Tendulkar (@sachin_rt) January 15, 2024
Tendulkar also highlights the importance of micro-blogging websites’ responsiveness to such complaints. He further wrote, “Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes.”
The video Sachin shared contains a fake version of him promoting an app through which anybody can earn a lot of money. However, the legend has denied any such association with the brand or product and has tagged all the essential ministries and governing bodies related to IT (Information Technology) in India.
Fans come in support of the Indian Legend.
As soon as the legend shared the deep fake video, fans supported the former Indian batsmen. From sharing their concern about the evergrowing misuse of technology to spreading awareness of the importance of being informed about anything in the Internet age, fans shared their views and problems in the comment box.
One of the verified users, Vikram Limseyin, in the comment section, wrote, “These fraudulent videos are repeated with uncanny frequency with celebrity endorsements on SM … they have to be dealt under severe cybersec laws @Rajeev_GoI @AshwiniVaishnaw.”
Another user Arnaz Hathiram, wrote, “Why can’t we ban #DeepFake apps? Who is benefitting from them in a positive way???”
How can we tackle Deep Fake Content?
Deep Fake content is a primary concern in today’s Internet age. However, the government has issued many directives on the same matter, stating that impersonating online was illegal under Section 66D of the Information Technology Act of 2000.
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The IT Rules 2021 also prohibit hosting any content that impersonates another person and requires social media firms to take down artificially morphed images when alerted.
